How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 35
ISE A RETAIL STORE to go to take advantage of the firms offerings, but it should not be forgotten that oneobject of pubHcity is to widen ones range of trade, and introduce the firm to personsthat hitherto knew nothing about them. Even the local papers of small villages andtowns get into the hands… … If an advertiser is doing business in a very small town where there are but few stores,and they are all bimched together, the name of the town should appear in all hisannouncements; but if he is doing business in a larger town or city, the street addressshould also appear.
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