How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 35
If an advertiser is doing business in a very small town where there are but few stores,and they are all bimched together, the name of the town should appear in all hisannouncements; but if he is doing business in a larger town or city, the street addressshould also appear. … A business house may have grown old in a community, and on that account mayconclude that they are too well known to even advertise; it may consider the name ofthe firm sufficient when advertising is done and the address is omitted. This theory ofbeing too well known to print location might work,…
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