How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 365
In the face of this improvement thereis a great deal of poor shoe advertisingbeing done; a great deal of senseless shoeadvertising; a great deal of useless andwasteful shoe advertising. This costly andleast resultful advertising is not beingdone by the merchants who realize thevalue of good… … You would not have to spend money fornew shoes so soon again, either. The patent Urfit*helps them to wear well— preserves thsir artistic style and dressyappearance by holding up the sides, keepingthe feet steady, the heels from slipping—and the shoes from twisting out of shape. SHOES 349…
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