How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 368
r points of merit. An advertisement should, like a newspaper item, give live news about thesubject. Dont make the dear public guess at things.Dont make the advertisement so that they may possiblyunderstand, but make it so clear that they cannot fail tounderstand. Make definite statements about… … Ever Put on a Low Shoe ThatTurned Out to Be a Rubber?
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Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.
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