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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 37

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 37
Business suits. For ex-custom tailor men whowant fine quality and individu-ality our higher price mixturesuits hit the mark, Every pattern confined to u|. Silk and serge linings—manyhalf-hned. $28 to $35. Rogers, Peet& Compaky. Three Broadway Stoio.25» 842 1260 … THE headline Is the most important feature of any advertisement. It is usuallyused as an eye-catcher, and should be strong enough to rivet attention to theadvertisement.It should be set in display type sufficiently large to attract attention. This displayline should be set in larger type than any…

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