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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 379

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 379
r,and at the same time sell in many cases cheaper than the country merchant. This isdue to the ignorance of the country merchant and to his unbusinesslike methods. It is true that the mail order houses sell annually many milhons of dollars worth ofarticles of merchandise of unknown make, and in… … MAIL ORDER LITERATURE newer styles, and being willing to pay a fair price for them, readily obtain merchandise ofa high grade. The department store has revolutionized trade in the cities and larger towns by intro-ducing newer and better systems of merchandising. In the same manner the mail…

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