How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 39
Deposit Here are both good strongheadlines. The peculiar display of the Buffalo Loan, Trust and SafeDeposit Company advertisement shows how strongly two words can bemade to stand out from the body of even so small an advertisement. Headlines should be as short as possible. The fewer words usedthe… … we aim to encourage bank ac-counts with us by giving ourpatrons the most efficient andprompt service possible is a headline that will convey a thought to most readers minds. The reader may havehad an experience with these shoes that was not entirely satisfactory. It may have beenthat he had a pair…
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