How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 39
ich have style and wear in them, the mans trade is retained. A positive assertion then is a good headline. One authority has asserted: The business of the headline is to convince the reader at sight that the advertisement concerns him, and if the advertisement is what the headline promises, it will… … $14,500,000.00BANK BY MAIL. BAIVKroR SAVIIVGS 4*Ve a SMITMFICLO ST1ST.B...I PITTSBUROH deposit here our especially convenient location isappreciated by busy people Buffalo Loan. Trust &Safe Deposit Co. We may be Crazy—But we aint no fools. THE HEADLINE OR CATCH PHRASE 23 is a headline used by a…
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