How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 42
A NUGAIA «F MATCHLESS VAIOES … 26 HOW TO ADVERTISE A RETAIL STORE of the popular sayings of the day makes it easily understood. But this is a case of fit-ting the headline to a cut which usually is disastrous to good advertising. The adver-tisement as a whole is a poor one. The advertisement of
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