How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 438
this vicinity who complimeut the store on suchclean, attractive advertisements, showing that the aimoimcernents are noticed, read, andbelieved. PRACTICAL HINTS ON HOW TO PREPARE COPY 421 On Wednesday mornings I draw up diagrams and plans for the following Sundayadvertisements. (We use four Sunday… … Thursday morning I had the completed Mummy in rule and type form. (SeeNo. 2.)I began this days work by writing copy for the various sections of the layout, preparing,first, the introduction or store talk for the center box—which, by the way, answered for 422 HOW TO ADVERTISE A RETAIL STORE all…
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