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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 443

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 443
ompleted advertisement ofThe Fair, Cincinnati, Ohio. This dummy is as neat as it can be and clearly indicatesthe layout of the advertisement. The arrangement of this advertisement is certainlygood. It is rather hard to arrange so many items all of about the same importance andall to occupy about… … ^/ ^rn^F^THE* FAIR.(! SHTB AND RACE ^ and the advertisement has a well balanced appearance. The illustration and mortisedborder for the illustration helps to give this advertisement a finished effect by giving theeye a central j)oint to light upon. On the plates on pages 428 and 429 are shown the…

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