How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 46
ock. Newspaper cuts should be cut deeply; the outlines should be strong and heavy; thereshould be but little detail, and that should be coarse and rugged, so that every line willbe brought out faithfully upon the rough and porous newspaper stock. Half-tones are now being made with very coarse… … 30 HOW TO ADVERTISE A RETAIL STORE
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