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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 47

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 47
advertisement impaired in its effective-ness by a half-tone illustration, show-ing up without any sign of detail at all.Good outline and silhouette cutsare much the better for newspaperwork. Good black and white cuts willattract as much attention—or more—than poor half-tones. Better the cutshould…

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