How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 47
t enough detail added to make them pleasing to the eye.The combination of border and cut in both the Washer Bros, and Wanamaker advertise-ments are very pleasing and effective. Paint man says: Goodglass is like good looks.It takes a hard blow tospoil it. Poor glass costsmore than good glass.Breaks… … CHAPTER VII THE INTRODUCTION OR ARGUMENT ADVERTISEMENTS should never be prepared in a hurry. It is advisable forl\ the merchant to have a stated time for the preparing and planning of his adver-tisements. Ideas will come at all times throughout the day, and should be jotteddown in a notebook…
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