How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 56
ell humanly in-teresting things about the goods. The greatest amount of fact must be compressedinto small space. Description must be interesting as well as reli-able. Description must stimulate interest.Merchandise must be described in a bright,snappy way.An examination-of store advertising day by… … FOR MEN, YOUTHS and BOYS. IT PAYS TO PUT OUB KIND. The man we are looking f<ir is the one who finds ithard to find just what he wants. To such we sav MAKE YOURSELF AT HOMEin our Right Dress shop, and we feel sure youwill find just what jou are looULns lor. We feel tliisis tjue with every mans,…
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