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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 57

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 57
s is better than that offeredby others. It is the same in advertising. Tell thepublic all about the wares for sale, and the sales willgo up. Advertising is coming more and more to be re-garded as salesmanship. The advertiser must studyto tell the reader just the proper points to make himinterested.… … COLMAN5 ^If^ Ha^t Stores^^iA^ THE DESCRIPTION OF THE ARTICLE ADVERTISED 41 Smith & Cumie The store that .tticks to fats A Business Stroke pot* S^**^wd pellows. A STROKE WHEREBY YOU SHOVc** dollars down into your poeket on the purchaseof a suit of ){ood elotlies. The next week will be de- voted…

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