How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 61
e a dress suit orTuxedo suit, because in January a decided savingcan be made in price. If Swift & Son are offer-ing $50 dress suits for $40 it would be much bet-ter policy to say so than to beat about the bush inthe way they do. Even if they are advertising $50dress suits at $50, it is better… … The Best SuitValues in Town may state them with dignity. In fact, honest prices lend dignity to any stores adver-tisements. Price is one of the most important things a reader wants to know about an article.No one buys anything without first getting the price. More than half the merchandise sold is…
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