How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 66
be of the fancy order. Plainerand heavier borders are best for newspaperadvertisements. Italics, moderately used, denote empha-sis. But when every other word of a storyis printed in italics the effect is neutral,since the words in Roman are as prominentas those printed in italics. The same ap-plies… … Hundreds of Atlantas wise buyershave secured $3.00 and $3-50 Shoesat 82.48 during this special, sale.The offer will be continued bal-ance of this week. The collectionincludes the best and latest stylesin Shoes of vici kid with plain orpatent tip, of patent kid and pat-ent colt, of tan Russia calf…
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