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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 77

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 77
es that are little called for when these events have passed. The advertiser of thesearticles who follows the example of the early worm on such occasions is apt to find hisaccount in it. When Lord Beaconsfields birthday arrives in England the demand forthe primrose, which was his favorite flower, is… … SCHOOL AGAIN TIMELINESS IN ADVERTISING 61 To put forward another instance: Suppose some greatoccasion brought thousands together to engage in aspecial programme of exercises at Lincolns grave. Allthe papers in the country would be obliged to makeprominent news of the event. A publisher, therefore,…

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