How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 78
istmas. These seasons require special efforts on the part of theadvertiser. His Easter advertisements should proclaimthe idea of something new. His spring advertisementsshould herald the opening of new goods. Summer ad-vertisements should impress upon tired and perspiringhumanity the beauty and… … F.M.Shadell&Co. J5i2 Douglas Street.
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