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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 79

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 79
f he runs short of new styles to tell about, he should present themall over again, one at a time, in a new light. During the summer he must use all the ingenuity at his command. He must dilateupon the seasonableness of his summer lines; tell how comfortable and cool they are,and how sightly. He…

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