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How to make type talk; the relation of typography to voice modulation: basic principles as developed and proven in actual practice (1914)

Lewis, Barnard Joseph, 1888- · Boston, The Stetson press, inc · leaf 30

An illustration from How to make type talk; the relation of typography to voice modulation: basic principles as developed and proven in actual practice, 1914, leaf 30
set in Old Style Antique. Note two start-off lines set up large to make heading. Note levels.Shows up strong in newspapers. 33. Hand-lettered newspaper ad. Strong attraction values. Note long ascenders and descenders.Note square-up on left and right, with uneven white spaces in center. Note length… … For the little mis-haps of summer— mosquito bites, bee stings, bruises, lamefeet,—theres nothing to equal a fewdrops of Sulpho-Napthol in a little water. It takes out the smart, prevents in-fection, helps the hurt to heal quickly. Take a bottle on your vacation. Keepit handy all summer. CABOTS ^ |…

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