Inside Out Library · Explore

How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy (1912)

A.W. Shaw Company, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · Chicago, New York [etc.] A.W. Shaw company · leaf 10

An illustration from How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy, 1912, leaf 10
d Himto ChangeThis Habit MustEmphasizeBrand to Get DominantTone ofCopy toFit Task Persuasive andImpelling Analytical andDescriptive Reason Why Suggestiveor Publicity . Money X X 2 a5 <o 05 u > O s Utility X X \ Caution X X Pride X sCQ Self-indulgence X X Different saleemphasis ondevelop the t… … CHAPTER IFinding the Vital Selling Points WHEN you sit down to pencil a hasty advertise-ment for the next issue of the local paper, orto marshal sales scheme, copy, electrotypes, space con-tracts, printed matter, follow-ups, test records and allthe services of a complete advertising campaign,…

Advertising

Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.

More pictures from How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy

More like this