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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy (1912)

A.W. Shaw Company, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · Chicago, New York [etc.] A.W. Shaw company · leaf 128

An illustration from How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy, 1912, leaf 128
ng a new run of a standard circularletter, or applying to the stockroom for a supply, allthat is necessary is to give the letter and key number ofthe circular wanted. This system also facilitates stockkeeping and the perpetual inventory which enables theadvertising man to use up circulars while… … CHAPTER XX How to Plan Your Next Campaignby Past Averages ADVERTISING records properly kept are the mili-tary maps of the country fought over last year andagain to be the scene of the campaign. They may beused in scores of ways; they indicate the relative valueof first and third class postage, of…

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