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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy (1912)

A.W. Shaw Company, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · Chicago, New York [etc.] A.W. Shaw company · leaf 92

An illustration from How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy, 1912, leaf 92
Signs | Posters) Movable and FixedSign Boards - Signs and Displays Street Car Cards | 1 Show Cards | Displays of Product Moving Pictures) Souvenirs and, Novelties Varied to Suit Prospectsand Occasions - Spoken - ~\ Field SalesmenA House Salesmen Printed, spokenvelop demand fcient, must act m and… … CHAPTER XIIILocating Your High-Profit Prospects MARSHALL, the leading piano dealer in a rockymountain city, had just installed a new line of in-struments which gave him a complete stock from the$1,300 Grand, down to the $15-down-and-$5-a-monthinstrument that; gives the children in the poor…

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