De Wild, John H · Minneapolis : Northwest Commercial Bulletin and Hardware Trade · leaf 33
ate trade andincrease sales by suggestions, and you canoftentimes create a big demand, where thereotherwise would be a lull. One thing is sure — and that is — suchmeaningless advertising copy as shown inFigure 13 will sell very few groceries. Theadvertisements reproduced herewith mighthave been… … Fig. 13 as compared with the average grocery copy;and it took an immense amount of researchto find these. Some of them are small, butthis is not a fault. The average grocerymerchant will gain far better results if hewill run small advertisements frequently,particularly in towns and cities where…
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