this idea, which is often utilized word of the text is read. by typographers and designers of national repute under However, the style is adaptable to only a limited use, being similar circumstances. most effective, as stated, on small-space advertisements, as In giving, by contrast of tones, the… … doubtful if the advantages attributed to it as employed would exercised as when a second and brighter color is used. The offset the disadvantages of the preponderant elements kept heavier tones, representing the brighter color, must be massed always in the reader’s eye. Certainly none will insist…
Printing -- Periodicals · Printing -- United States -- Periodicals · Bookbinding -- Periodicals · Bookbinding -- United States -- Periodicals · Graphic arts -- United States -- Periodicals
Internet Archive · Smithsonian Libraries · Public domain (published before 1931). Free to use for anything.
