Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 11
eve it is possible tospend a million dollars wisely in a years adver-tising (and we saw a contract for over that amount IS] recently). We do not believe that the store,every foot of whose exterior—front, sides, backand roof—is plastered with signs, wins moretrade than the one which has a few good… … The unwise advertiser hasonly himself to blame Why this Book was Written We have published this booksimply because we have beendriven to it by our own intimaterelations with advertising, andthrough the investigations of anumber of experienced businessmen and advertising men, some ofwhom act as…
Advertising
Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
