Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 12
Wefind no fault with any pub-lisher, solicitor, copy writer, artist, engraver,printer or other person who strives to improvemediums and methods of general publicity. But we do have a chip (of the old business block) on our shoulder for/ ^;;ifi\ the business man who thinks that general publicity… … [7 thoroughness by personal representatives. Thereis only one way to do it, and that is by advertisingthat goes through the mails direct to a definite in-dividual addressed by name. The investigations referred to revealed grossneglect of business principles in other directionsalso; but the one…
Advertising
Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
