Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 12
er of experienced businessmen and advertising men, some ofwhom act as Advisory Counsel toour Business Aid Department, We have come upon so many cases of appallingmismanagement of advertising funds that theywould be unbelievable, unless backed by intimateknowledge of the facts. Furthermore, these… … Some advertisers are afraid tolook Truth in the face Truth often hurts—butwhat hurts the boss may begood for the business. We have no quarrel withany reputable publicationwhich excludes fake advertis-ing from its columns. Wehave only praise for agenciesthat give real service. Wefind no fault with…
Advertising
Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
