Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 13
ve and convincing campaignin standard publications. A beautiful book ofgreat interest to women was sent in response to inquiries, and the readerwas referred to local dealers.^^All of whom, to quotefrom the advertisements,^^carry this line. Otherwisethe goods will be sentdirect on receipt of price.… … [8 dealers, plenty of prospects, a meritorious article—surely nothing was left undone to bring success. But note this—an inquisitive individual visitedevery dealer in the City of Cleveland, and did notsecure a single article of the goods advertised. Intwo cases he ordered the goods—and…
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