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Keeping the road open or how to adminster a large advertising appropriation wisely (1914)

American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 15

An illustration from Keeping the road open or how to adminster a large advertising appropriation wisely, 1914, leaf 15
that it removed the fruit-producingblossoms as well as the life-giving leaves. The effect, while slow in beingfelt, was nevertheless cer-tain and it is safe to saythat the lost prestige willnever be entirely regained,although the amount spentin attempting to get it backis twice the amount savedby… … 10 Causes of Advertising Failures Thus many a failure has been laid at the doorof advertising because some so-called little thinghas been considered unnecessary. The concernhas become prosperous, itno longer investigates itselfat regular intervals. Itknows it all and no one cantell it anything new.…

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Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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