Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 16
lse—what isit to him? Or he makes theequally foolish mistake ofposing as an advertisingexpert on a platform builtof gold bricks without thestraw of experience or themortar of wisdom. He meddles with every design and every pieceof copy; he drives his advertising manager todespair; he writes… … The man who knows it all* is posingon a platform of gold bricks [11] But he does know the business principles whichshould lie back of every campaign—and nevereven looks to see if they are there! Why? Just because he doesnt know that advertisingis business, thats all. He thinks it is white space,…
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Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
