Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 18
minary investigation. Using the mediums andmethods that bring results atlowest cost, in the shortesttime, with the least friction. Take the lid o^your adver-tising sometime and see if youfind these aforementionedthings underneath. If your advertising is costing too much andearning too little. You… … Are you afraid to take the lidoff your advertising? [13
Advertising
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