Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 19
Are you afraid to take the lidoff your advertising? [13 … Do you tack your advertising on to thesurface of your business? Advertising has got to be distributed throughthe mass. It cannot be pasted on like a label, tiedon like a tag, or painted or nailed on like a sign. Some dont even gothat far, they tie it onthe end of a string andpull in the string…
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