Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 20
te force of money^ without judgment, finesse,or far-seeing sagacity. It makes a big noise whileit lasts—but the day of reckoning will come. First Steps for Little Learners Really some of these gentlemen should go backto the primary school and learn to read and recitethis little story: Progress in… … Many big advertisers need primaryeducation in the essentials Second, you get so busy that you cant goyourself and you send other men. Clerks, repre-sentatives, dealers. Third, you write letters,because your men cantsee everybody. Fourth, you are adirect-mail advertiser. Fifth, you begin to use…
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Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
