Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 22
o that it has a varied field of use amongdifferent classes of the population. Suppose alsothat its success and reputation depends to aconsiderable extent on whether the ultimate userknows how it should be used. Now, if your publicity-travels too fast, and yourinside work lags behind, yourroadway… … Look out lest selling cost knockProfit in the head And if you go to the other extreme, and insteadof learning how to regulate publicity, throw itoverboard altogether, your demand will presentlygo into a decline and selling cost will knock profitin the head! How are you going to keep the balance…
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Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
