Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 23
nsider one of the few merchandising manu-facturers that really do understand these problems. Concerning a Promotion Department We very recently heard a young man explain-ing to a force of salesmen what the PromotionDepartment of their business was, and what it was doing for them. Thisyoung man was… … ^y- A well-trained executive is worth morethan a silver-tongued siren [18] by questions; but they soon ceased, for he hadanticipated every one of them in his report! Hisresponse, ^^I am just coming to that was so oftenrepeated that finally it was followed by a burstof laughter and applause every…
Advertising
Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
