Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 27
ies or ofits specific application to different lines of business.Many a direct-mail advertiser loads his cannonwith a motley assortment of typewritten andprinted junk, aims it at the landscape, and trusts in providence. No wonderwe so often hear the oldplatitude about the waste-basket as the final… … What ought to be done to the man who says *All direct-matt advertising goes into my waste-basket 22] To Individualize Your Business You Must FirstBecome Acquainted with the Individuals No matter if you already think you know it all,start investigations—by competent, unprejudicedpersons—to learn…
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Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
