Keeping the road open or how to adminster a large advertising appropriation wisely (1914)
American Multigraph Sales Company · Cleveland : American Multigraph Sales Company · leaf 28
uyers. Investigate what others have done and aredoing in the same field. Investigate local and territorial possibilities. Find out who does buy yourgoods—many a manufacturerdoesnt even know that. Compile and study all dataobtainable. Then classify all individuals towhom you propose to appeal,… … // you could meet some of yourmailing list face to face! [23 Learn how to compile good mailing lists, andhow to keep them up to date. See that every bit of correspondence leavingthe house carries the right message. Then youwill be able to take up a real study of direct-mailliterature in the form of…
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Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.
