Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 102
audiences. The success of Ivory Soap, Lux, CommunitySilver, Arrow Collars and other marketers oflow-priced merchandise in creating, by adver-tising, an atmosphere of ^ class we find paral-leled in our own store. We couldnt get thevolume we do entirely on class merchandise.Conversely, we couldnt get… … , ^ 3 9^ w <3 ^- CO -^ ^ ■^ ^ v, a _^ ~2 o ■f^ ■Pi, S •(i. « ^ o ^ ~s; 5^ Q o ?s § •^ ?s ^ Atmosphere 8i gets merchandise which is in many cases betterthan that produced elsewhere, plus ^ Field Ser-vice. The people who most thoroughly realize theimportance of atmosphere in advertisements…
Advertising
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
