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Making advertisements and making them pay (1920) Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 126
of the fundamentals ofadvertising is that a product must have merit.Advertising tells too many people about a prod-uct; if it isnt good, somebody will find it out.Advertising, by extending a products acquaint-ances, makes either friends or enemies. It alldepends upon the products worth. Then an… … ©1918 Tukalook and his Wife THE Eskimo trapper is honest and gentle butprimitive in his ways. He lives in a snow hutbuilt of large snow blocks, which he cuts with hugeknives made for the purpose. These snow knives areamong the trading articles most in demand in theHudsons Bay district. Field… Advertising
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