Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 248
This jdTcrti?fm»nt, the fim of a strict. Is piid for by a friend of Co«NElL Unhirsity through the Ntw York Ccrnill Endowment COMMITTEE, JII Fi/Ul Ave. Cornell was sold to the New York public, as well as to its own alumni body,by Bruce Barton in this, the first paid advertising campaign ever used…
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