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Making advertisements and making them pay (1920)

Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 254

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business manners. It could make peoplestop having their operators call other people onthe phone and hold them until the man whostarted the call gets ready to talk. It couldabolish the use of the word conference. Sorry, but Mr. Jenkins is in a conference,says his secretary. The fiction still… … ^n Advertisement byThe Pullman Company Courtesy, ^^ ^-i^- •^ duction tothebook of instruction for Pullmanemployes occurs the phrase: Themost important feature to be ob-served at all times is to satisfy and please passengers,and again, the reputation of the service depends asmuch upon the efficiency…

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