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Making advertisements and making them pay (1920)

Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 35

An illustration from Making advertisements and making them pay, 1920, leaf 35
e them. Their bright Virginia tobaccohas a naturally refreshing flavor that makes even thebest of Turkish cigarettes taste almost tame and character-less by contrast. Youll wish youd tried them before. Also packc<l in attractive tins, 50 for 40cents: 100 for 75 cents. Sent prepaidif your dealer… … The picture belongs with the copy and the copy belongs with the type andall three belong to the product in these advertisements. Mr. Smith caughtthe spirit of the cigarettes and the advertiser had thf good sense to let himexpress it. First, Copy or Illustration ? 25 is in his mind. Names of artists…

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