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Making advertisements and making them pay (1920)

Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 44

An illustration from Making advertisements and making them pay, 1920, leaf 44
ornaments, than to showmerely a table and some chairs. If you are ad-vertising a newspaper, show it being read bysomebody. Every piece of merchandise is de-signed to fill a need. Show it on the job — inaction — satisfying the need it comes to fill. Itsimply means making your product fit into… … Symphony in B Q^iet AtkfovBooklet andImpressiveList of Users <77ie Some bright soul has called thetypewriter The Word Piano. The beauty of the NoiselessTypewriter is that it does its work--pianissimo! You may have a full orchestra ofNoiseless Typewiters in your officebut they never disturb.…

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