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Making advertisements and making them pay (1920)

Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 64

An illustration from Making advertisements and making them pay, 1920, leaf 64
se ever did. Such a man can be prevailed upon to consent,with just the proper amount of reluctance, tosign his companys advertisements and presentlyhe will honestly believe that he wrote them him-self or, at the least, that he wrote them in therough and let somebody else whip them intoshape. In… … Each puff deserves an encore— and the price brings down the house A Dramatic Critic discoveredthe Ricoro cigar, said the Theat-rical Manager —and it was thebest thing that bird ever did. It was on the opening night ofThe Music Master when I spot-ted this fellow smoking in thewings. Before I…

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