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Making advertisements and making them pay (1920)

Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 70

An illustration from Making advertisements and making them pay, 1920, leaf 70
hats getting yourcopy ideas from the almanac. Here are someinstances of genuine timeliness, instances whichsmashed their way to public attention: At one oclock one morning last summer theBritish dirigible R-34 started on her homewardvoyage. The New York papers on the morningof her safe arrival in…

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