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Making advertisements and making them pay (1920)

Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 88

An illustration from Making advertisements and making them pay, 1920, leaf 88
ung man standing readyto have you prove yourself either a connoisseuror an impostor you shrivel into a coward. Ill take it, you murmur. Atmosphere did it. In one of the most exclusive suburbs of anEastern city a carefully dressed young manwalked briskly along an avenue of homes.From his crisp straw… … One word is sometimes stronger than a volume. Joseph Husband cjHusband iy Thomas found several which he used one at a time in this power-ful series. Atmosphere 69 preaching, heard him run up the steps, cross theveranda and ring the bell — two short rings, thesummons of a busy man with no time to…

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