Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 104
r audiences. The success of Ivory Soap, Lux, CommunitySilver, Arrow Collars and other marketers oflow-priced merchandise in creating, by adver-tising, an atmosphere of class we find paral-leled in our own store. We couldnt get thevolume we do entirely on class merchandise.Conversely, we couldnt get… … Atmosphere 81 gets merchandise which is in many cases betterthan that produced elsewhere, plus i Field Ser-vice. The people who most thoroughly realize theimportance of atmosphere in advertisements arethose who are selling high-priced merchandise.To them atmosphere means only refinedatmosphere just…
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